I am part of the co-founding facial aesthetics start-up that brings to market less invasive and non-invasive derma fillers that can help to address aging more efficiently. We built a team of researchers to help identify use of biopolymers and substances such as Hyaluronic Acid (HA) and vitamins to create portfolio of skincare products that help our customers achieve permanent anti-aging results without any adverse effects. I led the marketing strategies including brand equity creation for each product coupled with overseeing an aligned modern packaging. My key responsibility is to create the different atmospheres for each of the 37 products through images, packaging and fragrances. The goal is to bring to market products of highest quality at affordable prices and in higher quantities targeted at mass market consumption.